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SMU Cognitare

SMU Cognitare Banner

SMU Cognitare

SMU Cognitare Banner
SMU Cognitare Logo
SMU Cognitare logo
SMU Cognitare banner

SMU Cognitare

01 / About Us

About Us

Cognitare is SMU's premier business case club, the only club in SMU that offers exposure to international case competitions, all sponsored by LKCSB. Our members get to go against the best business schools around the world, devising solutions for some of the biggest challenges companies face today. Our comprehensive training develops critical thinking, strong business acumen, and effective communication skills that will bring you far not only in your academic but also in your professional journey.

The TOP choice to kickstart your journey in SMU:

1. Transferable Business Skills

Our intense training allows members to develop analytical skills, learn to communicate effectively, and build confidence to help you grow both personally and professionally.

2. One-of-a-kind Experience

Our members get to travel to destinations around the world and compete against world-class business schools. Recent destinations include the United States, Canada, Denmark, Australia, and the Netherlands.

3. Professional Headstart

Our members get to leverage our strong senior and alumni network as a launchpad for your dream career across various industries such as Investment Banking, Private Equity, Management Consulting, Tech, and FMCG.

To find out more, do visit our website or our LinkedIn page.

Alternatively, you can also Telegram message Natalie at @nataliehengg or Glenn at @glennmtthw to find out more!

05 / Club Sessions

Club Sessions

Year 1 TrainingWeekly business cases to be presented at the end of the week to seniors
Estimated Preparation Duration30 hours
Training Duration3 hours
06 / Membership Details

How To Join

  1. Pre-screening 
    An initial review of applicants to understand motivations and career aspirations.
  2. Case Assessment
    A short business case designed to provide candidates with exposure to consulting-style problem-solving.
  3. Superday
    A final round consisting of individual interviews and a group task.

 

07 / FAQ

FAQ

Cognitare has a long-standing history as SMU’s pioneer (and only) business case club. And as SMU representatives, we get to travel overseas for international competitions sponsored by the faculty. 

While training for these competitions, the skills and knowledge gained are often widely transferrable, regardless of the industry you wish to end up in. This is evident in our alumni and even current members who have diverse skill sets and careers in different fields.

In addition, we hold our members to high training standards to groom them into career-ready individuals. By maintaining a much smaller club size, this also gives us more face time with each member to strike close-knit and meaningful connections.

A business case is a document that encapsulates a company’s problems, an overview of the industry, the company’s position in the competitive landscape and financial situation. It also comes with an appendix of additional data and financial statements meant to aid the reader’s understanding and analysis of the company.

Our members will have to analyse the information given in the business case, along with secondary data, to come up with feasible and innovative solutions for the company. The team will learn through presenting and defending their proposed solutions to a panel of senior members. Senior members in the club – who often come from diverse professional backgrounds like Tech, Finance, Consulting, FMCG etc. will then give concrete, actionable feedback to juniors.

We believe that this is necessary to ensure high quality deliverables and high training standards. As the school commits to members’ development in the club, we do our part by training hard and performing well during competitions. The commitment level of the club is also a small glimpse of how future working life would be, which is in line with how we train our members to be career-ready individuals. Some of our members are able to handle Cognitare and other commitments like Muay Thai or Dance. It is difficult but it is not impossible. A good dose of time management and prioritization will help you balance your external commitments with Cognitare.

We understand that as Year 1s, a business case is very foreign to you. This is why we look out for more innate qualities like critical thinking, natural business acumen and the ability to convey your ideas clearly and concisely.

Additionally, commitment and grit are also key values we look for. We would love to learn more about what drives you as an individual to see whether you are a good fit for the club.

08 / Achievements

Achievements

  1. Thammasat Undergraduate Business Challenge 2024 (Thailand)
    2nd Runner Up
  2. Champions Trophy Case Competition 2024 (New Zealand)
    Global Champions
  3. Scotiabank International Case Competition 2024 (Canada)
    2nd Runner Up
  4. International Case Competition @ Maastricht 2024 (The Netherlands)
    Global Champions
  5. Thammasat Undergraduate Business Challenge 2023 (Thailand)
    Global Champions
  6. International Case Competition @ Maastricht 2023 (The Netherlands)
    Global Champions
  7. McDonough Business Strategy Challenge 2023 (The United States)
    1st Runner Up
  8. Thammasat Undergraduate Business Challenge 2022 (Thailand)
    1st Runner Up
  9. Global Microfinance Case Competition 2022 (Australia)
    Global Champions
  10. McDonough Business Strategy Challenge 2022 (The United States)
    2nd Runner Up
  11. University of Technology Sydney (UTS) Global Case Competition 2021 (Australia)
    Global Champions
  12. Scotiabank International Case Competition 2021 (Canada)
    2nd Runner Up
  13. Chulalongkorn International Business Case Competition 2021 (Thailand)
    2nd Runner Up
  14. McDonough Business Strategy Challenge 2020 (The United States)
    Global Champions
  15. Sauder Summit Global Competition 2020 (Canada)
    1st Runner Up
  16. Copenhagen Business School Global Case Competition 2019 (Denmark)
    Global Champions
Register Here!