Governance, Registered and Independents Clubs

SMU Re-X Cover
Certain photos and images featured in the following video were taken pre-COVID19
SMU Re-X Logo
Certain photos and images featured in the following video were taken pre-COVID19



Re-X is about reviving the Retail Experience through transforming perceptions and embracing changes in the world of commerce. We seek to expand our retail network among students and industry professionals by introducing them to the perfect pairing of the digital age and commerce. Our goal as a club is to empower the community to evolve in their retail expertise and embark on a journey with us in reviving the retail experience. In collaboration with SMU RCoE and its 9 founders - DFS, DBS, Decathlon, Harvey Norman, Ikea, Microsoft, Popular, Tiffany & Co. and Visa, Re-X is the pioneer retail-based CCA in SMU.

Our Three Pillars 

  • Engage: Expanding our audience beyond SMU students to Polytechnic, Junior Colleges, local and overseas universities students. We will also be joining hands with X-perts - alumni and professionals and X-visors - industry professionals. 
  • Educate: To deliver knowledge of the retailscape through our retail consulting curriculum that is specially curated for our consultants to learn and explicate retail-in-action.
  • Expand: Creating opportunities for retail brands and students to interact on platforms such as Speaker Series, Case Competitions, Industry Visits, RCoE Career Fairs, and many more!


  1. New Year New Me Welfare 
  2. Chit Chat & Re-lax Speaker Series 
  3. Consulting Programme
  4. Re-X Birthday
  5. Re-X Giveaways
  6. Networking Night




Consultant Training (Once per week)

Day Weekly
Time  2 hours
Venue Online or Seminar Room


  1. 2021 University Student Life Award (Bronze)



Those interested to join our Consultant Programme can sign up by filling in the application form. Shortlisted applicants will be invited for a group interview!

"Being a part of the first batch of Re-X student consultants has been an eye-opening experience. It was inspiring and insightful to learn from the various infustry experts. At the same time, I got to meet new friends at Re-X!"

- Oh Yen Ling, LKCSB Year 3

"Re-X provided me with an extraordinary chance to learn from industry leaders and experts. As a consultant, I received plenty of resources and guidance from the seniors which was truly enriching. I am grateful to have been a part of this wonderful team!"

- Low Pei Qi, LKCSB Year 4


We produce content that will be interesting and useful for you such as bite-sized current news and articles, Instagram giveaways and games!

You will learn about the “New Retail”, from retail professionals that range from learning about visual merchandising, solving real-life retail challenges, market entry strategies to retail backend operations.

We aim to elevate your student life by bringing new and immersive experiences. Expect friendly and passionate friends that will learn and grow with you. Most importantly, we will discover the world of new retail together with the help of industry experts! 

The training that we provide is very professional and retail-focused. Besides that, as a consultant, you will also have the opportunity to hone your leadership and communication skills through events planning. Conclusively, you will have a mentor and a close knitted Re-X community to guide you through your journey in SMU.  

Being part of Re-X, you will get a chance to learn and collaborate with RCoE, which is supported by the 9 founders, DFS, DBS, Decathlon, Harvey Norman, Ikea, Microsoft, Popular, Tiffany & Co. and Visa. Additionally, you will gain new friends that will share tips, and guide you through your university life!

Continue your investigation here...

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